Development of a Strategic Tourism Development Plan in Sample Rural Tourist Attraction Villages (Case Study: The Meymand tourist attraction village in the Shahrbabak town)

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Asadi Korom Rokhsareh

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Journal: Rural Development Strategies Year:2019 | Volume:6 | Issue:3 Page(s): 279-297

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Title

Development of a Strategic Tourism Development Plan in Sample Rural Tourist Attraction Villages (Case Study: The Meymand tourist attraction village in the Shahrbabak town)

Author(s)

Asadi Korom Rokhsareh | Issue Writer Certificate

Keywords

Strategic PlanQ1

Meymand VillageQ1

Rural TourismQ2

Swat ModelQ2

Abstract

Rural Tourism serve as one of the appropriate options for making money, creating jobs, positive developments and positive developments in villages that are considered. Therefore, the main objective of this research study is to identify the capabilities Meymand Village for tourist attraction and development of a tourism development Strategic Plan by using a set of internal factors (strengths, weaknesses) and a set of external factors (opportunities, threats). The research is of the descriptive type and analytical methods are used for data processing. Collecting information and data required by a library study and field studies were conducted by the researchers, the information collected was analyzed by using the SWOT technique (to find strengths, weaknesses, opportunities and threats) and proper regional tourism development Strategic Plan was adopted. As a result, seventeen strengths and opportunities were identified in the village versus twelve weaknesses and threats. It affects tourism functions in Meymand. The results from strategic SWOT study imply that among the internal and external factors affecting the development of tourism in Meymand, the T4, O8, W4, S4 parameters have weights of 0. 39, 0. 51, 0. 6, and 0. 72 respectively. Moreover, the internal factors (3. 21) and external (3. 26) for assessment matrices indicate that the conditions of the region for tourism are at their optimal points. The result of the strategies adopted from SWOT indicated that (SO) with a score of 3. 41 is the top priority, and (ST) with a score of 3. 29, (WO) with a score of 3. 17, (WT) with a score of 3. 05 are successively the next priorities in the Merman tourism plan for the year 2016.

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APA: Copy

Asadi Korom, Rokhsareh. (2019). Development of a Strategic Tourism Development Plan in Sample Rural Tourist Attraction Villages (Case Study: The Meymand tourist attraction village in the Shahrbabak town). RURAL DEVELOPMENT STRATEGIES, 6(3 ), 279-297. SID. https://sid.ir/paper/381421/en

Vancouver: Copy

Asadi Korom Rokhsareh. Development of a Strategic Tourism Development Plan in Sample Rural Tourist Attraction Villages (Case Study: The Meymand tourist attraction village in the Shahrbabak town). RURAL DEVELOPMENT STRATEGIES[Internet]. 2019;6(3 ):279-297. Available from: https://sid.ir/paper/381421/en

IEEE: Copy

Rokhsareh Asadi Korom, “Development of a Strategic Tourism Development Plan in Sample Rural Tourist Attraction Villages (Case Study: The Meymand tourist attraction village in the Shahrbabak town),” RURAL DEVELOPMENT STRATEGIES, vol. 6, no. 3 , pp. 279–297, 2019, [Online]. Available: https://sid.ir/paper/381421/en

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