Modeling Entertainment Learning Techniques in Comedy Programs (Case: Khandovaneh)

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Fathi Ebrahim; Soleimanzadeh Mojtaba

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Paper Information

Journal: Journal of Communication Research Year:2020 | Volume:27 | Issue:2 (102) Page(s): 31-59

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Information Journal Paper

Title

Modeling Entertainment Learning Techniques in Comedy Programs (Case: Khandovaneh)

Author(s)

Fathi Ebrahim | Soleimanzadeh Mojtaba | Issue Writer Certificate

Keywords

modelQ2

Entertainment LearningQ1

Kandovaneh TV Comedy ProgramQ1

Communication StrategyQ1

thematic analysisQ1

Abstract

The importance of attracting audiences by paying attention to their needs in the competition between the media and, on the other hand, the audiences' seeking entertainment due to the need for calm and cheerfulness; also, the need to convey the educational messages to the audience, is caused media practitioners to create a new type of programming called learning entertainment by using a happy and entertaining context in the production of educational programs. In this study, the Entertainment Learning strategy as a Communication Strategy in the comedy TV program Khandovaneh has been studied. The present study was conducted using in-depth interview technique in which were interviewed 12 professors, communication and media experts, producers and directors of successful and popular programs in the field of entertainment and education of the Islamic republic of Iran broadcasting, whom were purposefully selected. thematic analysis method was used to analyze the data. Findings showed that Khandovaneh TV program has used Entertainment Learning as a kind of Communication Strategy; by providing a happy and attractive environment, it has tried to present the educational tips of the programmers to its audience in an indirectly way. Some of the elements and techniques that make up an Entertainment Learning model in this program are: participation, humor, setting, personal and emotional attractiveness, talk, variety and order.

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APA: Copy

Fathi, Ebrahim, & Soleimanzadeh, Mojtaba. (2020). Modeling Entertainment Learning Techniques in Comedy Programs (Case: Khandovaneh). JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), 27(2 (102) ), 31-59. SID. https://sid.ir/paper/381502/en

Vancouver: Copy

Fathi Ebrahim, Soleimanzadeh Mojtaba. Modeling Entertainment Learning Techniques in Comedy Programs (Case: Khandovaneh). JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH)[Internet]. 2020;27(2 (102) ):31-59. Available from: https://sid.ir/paper/381502/en

IEEE: Copy

Ebrahim Fathi, and Mojtaba Soleimanzadeh, “Modeling Entertainment Learning Techniques in Comedy Programs (Case: Khandovaneh),” JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), vol. 27, no. 2 (102) , pp. 31–59, 2020, [Online]. Available: https://sid.ir/paper/381502/en

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