Investigating the effect of Iranian, Islamic lifestyle on consumer behavior

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MOUSAVI SEYED NAJMODDIN; GHAFOURIAN SHAGERDI AMIR; MOHAMADIAN ZAHRA

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Journal Paper

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Journal: JOURNAL OF BUSINESS ADMINISTRATION RESEARCH Year:2020 | Volume:12 | Issue:23 Page(s): 147-168

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Information Journal Paper

Title

Investigating the effect of Iranian, Islamic lifestyle on consumer behavior

Author(s)

MOUSAVI SEYED NAJMODDIN | GHAFOURIAN SHAGERDI AMIR | MOHAMADIAN ZAHRA | Issue Writer Certificate

Keywords

Iranian lifestyleQ1

Islamic lifestyleQ1

consumer behaviorQ2

Abstract

In today's highly competitive world, studying consumer behavior is inevitable for any organization, large or small, and neglecting this can lead to the failure of any organization. One of the factors influencing the behavior of consumers is lifestyle. Behavior of members of any society according to culture, religion and values follow a set of beliefs and patterns that understanding these beliefs and patterns and their impact on consumer behavior can be useful. The aim of this study was to investigate the effect of Iranian lifestyle and Islamic lifestyle on consumer behavior. The statistical population of the study includes all residents of Khorramabad. A questionnaire was used to collect data. The research method is descriptivesurvey and applied in terms of purpose. Statistical data were collected during the first 6 months of 1397 and the structural equation modeling technique was used. According to the research results, Iranian and Islamic lifestyle has a positive and significant effect on consumer behavior.

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APA: Copy

MOUSAVI, SEYED NAJMODDIN, GHAFOURIAN SHAGERDI, AMIR, & MOHAMADIAN, ZAHRA. (2020). Investigating the effect of Iranian, Islamic lifestyle on consumer behavior. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 12(23 ), 147-168. SID. https://sid.ir/paper/383326/en

Vancouver: Copy

MOUSAVI SEYED NAJMODDIN, GHAFOURIAN SHAGERDI AMIR, MOHAMADIAN ZAHRA. Investigating the effect of Iranian, Islamic lifestyle on consumer behavior. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2020;12(23 ):147-168. Available from: https://sid.ir/paper/383326/en

IEEE: Copy

SEYED NAJMODDIN MOUSAVI, AMIR GHAFOURIAN SHAGERDI, and ZAHRA MOHAMADIAN, “Investigating the effect of Iranian, Islamic lifestyle on consumer behavior,” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 12, no. 23 , pp. 147–168, 2020, [Online]. Available: https://sid.ir/paper/383326/en

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