SPECIFY A MODEL FOR SUCCESSFULL IMPLENENTATION of A MARKETING STRATEGY

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

TAHERI AHMAD; PARHIZGAR MOHAMMAD MEHDI; AMINI MOHAMMAD TAGHI; DANAEI HABIBOLAH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: MODIRIAT-E-FARDA Year:2019 | Volume:18 | Issue:59 Page(s): 159-176

Download Full-Text

Persian Verion

View:

734

Download:

Cites:

Information Journal Paper

Title

SPECIFY A MODEL FOR SUCCESSFULL IMPLENENTATION of A MARKETING STRATEGY

Author(s)

TAHERI AHMAD | PARHIZGAR MOHAMMAD MEHDI | AMINI MOHAMMAD TAGHI | DANAEI HABIBOLAH | Issue Writer Certificate

Keywords

Strategic managementQ2

marketing strategyQ2

strategy successful factorsQ1

Delphi methodQ1

Abstract

Since the companies and organizations paid huge costs on making a strategy, it considered as an important subject in this field. However, proper strategies were offered, main part of the them were unsuccessful and the costs of compilation and implementation were wasted. Developing a strategy alone is not enough. effective implementation of a strategy is more important. Today many business sector enterprises have failed to implement right strategies. First we review definition of Strategic management and marketing strategy. then, reviewed the role of strategy in vital decision on organizations. Purposive sampling was used to selected 22 senior bankers of Bushehr State commercial banks. It followed by determining an expert group and extracting the elements and effective factors to implementing the marketing strategy in commercial banks. structured questionnaire was applied to gathering data. Finally, we conclude a model that describe factors affecting on marketing strategy implementation successful. The purpose of this study is finding factors that have positive effects on successful implementation of marketing strategy. we recognized Delphi method is proper for this work. Delphi technic is a quantitative method to reach experts idea that lead our to recognize affecting factors they had positive effects on marketing strategy successful. This work important because a lot of money expensed to formulate strategies and mostly are failed. Our final conclusion that 13 factors affected a marketing strategy. actually these 13 factors selected by banking experts among many proposed factors.

Cites

No record.

References

No record.

Cite

APA: Copy

TAHERI, AHMAD, PARHIZGAR, MOHAMMAD MEHDI, AMINI, MOHAMMAD TAGHI, & DANAEI, HABIBOLAH. (2019). SPECIFY A MODEL FOR SUCCESSFULL IMPLENENTATION of A MARKETING STRATEGY. MODIRIAT-E-FARDA, 18(59 ), 159-176. SID. https://sid.ir/paper/383642/en

Vancouver: Copy

TAHERI AHMAD, PARHIZGAR MOHAMMAD MEHDI, AMINI MOHAMMAD TAGHI, DANAEI HABIBOLAH. SPECIFY A MODEL FOR SUCCESSFULL IMPLENENTATION of A MARKETING STRATEGY. MODIRIAT-E-FARDA[Internet]. 2019;18(59 ):159-176. Available from: https://sid.ir/paper/383642/en

IEEE: Copy

AHMAD TAHERI, MOHAMMAD MEHDI PARHIZGAR, MOHAMMAD TAGHI AMINI, and HABIBOLAH DANAEI, “SPECIFY A MODEL FOR SUCCESSFULL IMPLENENTATION of A MARKETING STRATEGY,” MODIRIAT-E-FARDA, vol. 18, no. 59 , pp. 159–176, 2019, [Online]. Available: https://sid.ir/paper/383642/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops