Determining the Validity and Reliability of Relationship Marketing Barriers in Fans Management Questionnaire

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asadzadeh atefeh; ELAHI ALIREZA; AKBARI YAZDI HOSSEIN

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Journal Paper

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Journal: SPORT MANAGEMENT AND DEVELOPMENT Year:2018 | Volume:7 | Issue:1 (13) Page(s): 192-201

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Information Journal Paper

Title

Determining the Validity and Reliability of Relationship Marketing Barriers in Fans Management Questionnaire

Author(s)

asadzadeh atefeh | ELAHI ALIREZA | AKBARI YAZDI HOSSEIN | Issue Writer Certificate

Keywords

Standardization of ToolQ1

relationship marketingQ2

Management of FansQ1

Abstract

Objective: The identification of barriers to relationship marketing will make easier achieving the main objectives of relationship marketing. For this purpose, researchers are looking for valid and reliable tool. Therefore, this study aimed to determine the validity and reliability of relationship marketing barriers in fans management researcher made questionnaire. Methodology: In this regard, the content and face validity of questionnaire was confirmed by a group of experts. Conducting the pilot study on 41 cases, the Cronbach's alpha was used to determine the reliability of questionnaire (α = 0. 702). Also, 141 questionnaires were collected for assessing the construct validity of research tool. The confirmatory factor analysis was used to test the construct validity of questionnaire. Results: The LISREL output showed that the selected indicators for assessing the relationship marketing components were valid and could well evaluate relationship marketing. . Conclusion: Based on these findings, it was concluded that the adapted questionnaire of relationship marketing barriers could be used as a reliable and valid scale in Management of Fans.

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APA: Copy

asadzadeh, atefeh, ELAHI, ALIREZA, & AKBARI YAZDI, HOSSEIN. (2018). Determining the Validity and Reliability of Relationship Marketing Barriers in Fans Management Questionnaire. SPORT MANAGEMENT AND DEVELOPMENT, 7(1 (13) ), 192-201. SID. https://sid.ir/paper/383695/en

Vancouver: Copy

asadzadeh atefeh, ELAHI ALIREZA, AKBARI YAZDI HOSSEIN. Determining the Validity and Reliability of Relationship Marketing Barriers in Fans Management Questionnaire. SPORT MANAGEMENT AND DEVELOPMENT[Internet]. 2018;7(1 (13) ):192-201. Available from: https://sid.ir/paper/383695/en

IEEE: Copy

atefeh asadzadeh, ALIREZA ELAHI, and HOSSEIN AKBARI YAZDI, “Determining the Validity and Reliability of Relationship Marketing Barriers in Fans Management Questionnaire,” SPORT MANAGEMENT AND DEVELOPMENT, vol. 7, no. 1 (13) , pp. 192–201, 2018, [Online]. Available: https://sid.ir/paper/383695/en

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