The Process Model of Services Commercialization in the Knowledge-based Companies in Information and Communication Technology Industry

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DEHDASHTI SHAHROKH ZOHREH; Mohammadian Mahmoudi Tabar Mahmoud; TAGHVA MOHAMMAD REZA; Faraj Shoushtari Poor Hamid Reza

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Journal: ORGANIZATIONAL CULTURE MANAGEMENT Year:2019 | Volume:17 | Issue:1 Page(s): 1-20

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Title

The Process Model of Services Commercialization in the Knowledge-based Companies in Information and Communication Technology Industry

Author(s)

DEHDASHTI SHAHROKH ZOHREH | Mohammadian Mahmoudi Tabar Mahmoud | TAGHVA MOHAMMAD REZA | Faraj Shoushtari Poor Hamid Reza | Issue Writer Certificate

Keywords

CommercializationQ1

Knowledge-based CompaniesQ1

Case StudyQ1

Thematic AnalysiQ1

Abstract

Nowadays, science and technology have vital role in the growth and development of countries. The purpose of this study is presenting a process model of service Commercialization in the chosen companies. Accordingly, we used Case Study methodology. First, by using non-random convenience sampling method, three companies, providing knowledge based services in the ICT industry in Qom and Tehran province, were selected. The data were collected conducting a deep interview with seven managers of this industry. Then, by using Thematic Analysis, the data were analyzed and the results were extracted. Finally, the process model of services Commercialization in the Knowledge-based Companies in ICT industry was presented. The main steps of the model are marketing research (needs analysis), idea screening, analyzing and financing, providing and training human resources, designing and implementing marketing and advertising strategies, comprehensive production feasibility, production & testing & improvement & upgrading, quality control, obtaining licenses and standards, designing and implementing pricing & sales & distribution strategies.

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APA: Copy

DEHDASHTI SHAHROKH, ZOHREH, Mohammadian Mahmoudi Tabar, Mahmoud, TAGHVA, MOHAMMAD REZA, & Faraj Shoushtari Poor, Hamid Reza. (2019). The Process Model of Services Commercialization in the Knowledge-based Companies in Information and Communication Technology Industry. ORGANIZATIONAL CULTURE MANAGEMENT, 17(1 ), 1-20. SID. https://sid.ir/paper/385002/en

Vancouver: Copy

DEHDASHTI SHAHROKH ZOHREH, Mohammadian Mahmoudi Tabar Mahmoud, TAGHVA MOHAMMAD REZA, Faraj Shoushtari Poor Hamid Reza. The Process Model of Services Commercialization in the Knowledge-based Companies in Information and Communication Technology Industry. ORGANIZATIONAL CULTURE MANAGEMENT[Internet]. 2019;17(1 ):1-20. Available from: https://sid.ir/paper/385002/en

IEEE: Copy

ZOHREH DEHDASHTI SHAHROKH, Mahmoud Mohammadian Mahmoudi Tabar, MOHAMMAD REZA TAGHVA, and Hamid Reza Faraj Shoushtari Poor, “The Process Model of Services Commercialization in the Knowledge-based Companies in Information and Communication Technology Industry,” ORGANIZATIONAL CULTURE MANAGEMENT, vol. 17, no. 1 , pp. 1–20, 2019, [Online]. Available: https://sid.ir/paper/385002/en

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