DETERMINANTS OF THE SPORT SHOES' BRAND EQUITY AMONG IRANIAN YOUTHS

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SEYED JAVADEIN S.R.; SHAMS RAHIL

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Journal: JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES Year:2007 | Volume:7 | Issue:25 Page(s): 73-96

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Information Journal Paper

Title

DETERMINANTS OF THE SPORT SHOES' BRAND EQUITY AMONG IRANIAN YOUTHS

Author(s)

SEYED JAVADEIN S.R. | SHAMS RAHIL | Issue Writer Certificate

Keywords

BRAND EQUITYQ3

BRAND LOYALITYQ3

BRAND AWARENESSQ3

BRAND ASSOCIATIONQ2

PERCEIVED QUALITYQ3

Abstract

For firms to be successful in competition arenas, one of the essential competences is to have marketing knowledge and skill. It is obvious that one of the effective factors affecting Iranian firms' competitiveness in international arenas is practical and scientific improvements in marketing.There can be many reasons for unsuccessful marketing plans in firms, however, in this research study, we focus on BRAND EQUITY because of the importance of brand name and brand symbol.We use a customer-based BRAND EQUITY model, based on Aaker's well-known conceptual framework of BRAND EQUITY. The study concludes that marketing managers on their general assessments about BRAND EQUITY should concern about the importance of BRAND EQUITY dimensions. Final1y, the study employed structural equation modeling to investigate the causal relationships between the dimensions of BRAND EQUITY and BRAND EQUITY itself in sport shoes industry in Iran.

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APA: Copy

SEYED JAVADEIN, S.R., & SHAMS, RAHIL. (2007). DETERMINANTS OF THE SPORT SHOES' BRAND EQUITY AMONG IRANIAN YOUTHS. JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES, 7(25), 73-96. SID. https://sid.ir/paper/385110/en

Vancouver: Copy

SEYED JAVADEIN S.R., SHAMS RAHIL. DETERMINANTS OF THE SPORT SHOES' BRAND EQUITY AMONG IRANIAN YOUTHS. JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES[Internet]. 2007;7(25):73-96. Available from: https://sid.ir/paper/385110/en

IEEE: Copy

S.R. SEYED JAVADEIN, and RAHIL SHAMS, “DETERMINANTS OF THE SPORT SHOES' BRAND EQUITY AMONG IRANIAN YOUTHS,” JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES, vol. 7, no. 25, pp. 73–96, 2007, [Online]. Available: https://sid.ir/paper/385110/en

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