Investigating the consumers’ preference and behavior for dairy products based on the nested structure in Sari, Iran

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MOJAVERIAN SEYED MOJTABA; AMIRNEJAD HAMID; AHMADI KALIJI SINA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF AGRICULTURAL ECONOMICS RESEARCH Year:2021 | Volume:12 | Issue:4 Page(s): 123-144

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Title

Investigating the consumers’ preference and behavior for dairy products based on the nested structure in Sari, Iran

Author(s)

MOJAVERIAN SEYED MOJTABA | AMIRNEJAD HAMID | AHMADI KALIJI SINA | Issue Writer Certificate

Keywords

consumer preferencesQ1

marketing mixQ1

nested logit modelQ1

dairy productsQ2

Abstract

Due to the importance of production and consumption of milk and dairy products, this study with purpose of investigation the consumers’ preferences and its affecting factors have been done as the nested logit model in the Sari city in 2018. Sample size was selected based on simple random sampling method and 275 questionnaires have been collected. The results show that yogurt, milk and cheese have the most preferences among the dairy products and consumers have more tendencies to low fat dairy products than full fat. The study results of affecting factors on selecting of each the diverse dairy products and individual preferences revealed that price and family cost decrease the probability of dairy products choosing and age, education and attention to sport variables increase its probability. marketing mix variables (p4) were also considered as factors influencing the selection of dairy products. Marketing managers, especially in dairy market by using of these results can improve their products based on consumers tend and preferences.

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APA: Copy

MOJAVERIAN, SEYED MOJTABA, AMIRNEJAD, HAMID, & AHMADI KALIJI, SINA. (2021). Investigating the consumers’ preference and behavior for dairy products based on the nested structure in Sari, Iran. JOURNAL OF AGRICULTURAL ECONOMICS RESEARCH, 12(4 ), 123-144. SID. https://sid.ir/paper/388723/en

Vancouver: Copy

MOJAVERIAN SEYED MOJTABA, AMIRNEJAD HAMID, AHMADI KALIJI SINA. Investigating the consumers’ preference and behavior for dairy products based on the nested structure in Sari, Iran. JOURNAL OF AGRICULTURAL ECONOMICS RESEARCH[Internet]. 2021;12(4 ):123-144. Available from: https://sid.ir/paper/388723/en

IEEE: Copy

SEYED MOJTABA MOJAVERIAN, HAMID AMIRNEJAD, and SINA AHMADI KALIJI, “Investigating the consumers’ preference and behavior for dairy products based on the nested structure in Sari, Iran,” JOURNAL OF AGRICULTURAL ECONOMICS RESEARCH, vol. 12, no. 4 , pp. 123–144, 2021, [Online]. Available: https://sid.ir/paper/388723/en

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