Provide a Model for Customer Advocacy (Detergents Customers in Tehran

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HOSSEINI MIRZA HASAN; Mahmoodi Meymand mohamad; Jokar Ali Akbar; Hosseini Farzanehsadat

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Journal Paper

Paper Information

Journal: MODIRIAT-E-FARDA Year:2019 | Volume:18 | Issue:59 Page(s): 129-145

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Information Journal Paper

Title

Provide a Model for Customer Advocacy (Detergents Customers in Tehran

Author(s)

HOSSEINI MIRZA HASAN | Mahmoodi Meymand mohamad | Jokar Ali Akbar | Hosseini Farzanehsadat | Issue Writer Certificate

Keywords

Customer AdvocacyQ1

Customer AssessmentQ1

Customer Self-MotivatorsQ1

Word of MouthQ1

Abstract

Because social media is becoming more and more interactive, consumers can also affect other consumers more than past and make them aware of their views and experiences. By influencing this broad spectrum, customers can stop, control, and manage marketing efforts; this means that customers are getting power on the market. One of a variety of powerful customers that can help the organization and support the organization without any expectations is Customer Advocacy. The goal of this research is to study the antecedents of Customer Advocacy. A descriptive survey design was used in this research. Based on its goal this research was an applied one. The target population of this research was the customers of detergents product in Tehran. To collect data 336 questionnaires were distributed among customers by using simple random sampling method. For data analysis and testing research hypotheses, structural equation modeling (SEM) method was applied by using LISREL software. The results revealed that both Customer Assessment and self-motivators dimentions and their factors have a strong positive effect on Customer Advocacy.

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APA: Copy

HOSSEINI, MIRZA HASAN, Mahmoodi Meymand, mohamad, Jokar, Ali Akbar, & Hosseini, Farzanehsadat. (2019). Provide a Model for Customer Advocacy (Detergents Customers in Tehran. MODIRIAT-E-FARDA, 18(59 ), 129-145. SID. https://sid.ir/paper/392359/en

Vancouver: Copy

HOSSEINI MIRZA HASAN, Mahmoodi Meymand mohamad, Jokar Ali Akbar, Hosseini Farzanehsadat. Provide a Model for Customer Advocacy (Detergents Customers in Tehran. MODIRIAT-E-FARDA[Internet]. 2019;18(59 ):129-145. Available from: https://sid.ir/paper/392359/en

IEEE: Copy

MIRZA HASAN HOSSEINI, mohamad Mahmoodi Meymand, Ali Akbar Jokar, and Farzanehsadat Hosseini, “Provide a Model for Customer Advocacy (Detergents Customers in Tehran,” MODIRIAT-E-FARDA, vol. 18, no. 59 , pp. 129–145, 2019, [Online]. Available: https://sid.ir/paper/392359/en

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