Identify and prioritize the factors affecting of quality and management on branding sports event in Iran

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SAJJADI SEYED NASROLLAH; GOODARZI MAHMOOD; Fasih mardanloo Narges

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Journal Paper

Paper Information

Journal: Sport Management Journal Year:2020 | Volume:12 | Issue:1 Page(s): 1-17

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Information Journal Paper

Title

Identify and prioritize the factors affecting of quality and management on branding sports event in Iran

Author(s)

SAJJADI SEYED NASROLLAH | GOODARZI MAHMOOD | Fasih mardanloo Narges | Issue Writer Certificate

Keywords

BrandingQ1

event brandingQ1

event managementQ1

event marketingQ1

event qualityQ1

Abstract

The purpose of this study was to identify and prioritize the factors quality, management and planning which are Effective, of Branding sports event in Iran. Combination of research methods and quantitative-qualitative. In the qualitative interviews and quantitative AHP questionnaire was used to collect data. Research community were experts and elites of sports management, sports events and sports marketing who using theoretical and Snowball sampling, 11 individuals were selected. The results showed, Effective ingredients in order of importance to Management and planning included: Design Master Plan, resources, and communications and networking event manager and, Effective ingredients in order of importance to the quality of the event included: Perceived amenities, ICT, Enter the stage of industrialization Sports, Not perceptions of service quality (intangible). Event Organisations and managers can utilize effective management and quality components are the benefits of Branding event, such as an increase in interest and media sponsors, ticket sales are able to enjoy the event, and many others.

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APA: Copy

SAJJADI, SEYED NASROLLAH, GOODARZI, MAHMOOD, & Fasih mardanloo, Narges. (2020). Identify and prioritize the factors affecting of quality and management on branding sports event in Iran. SPORT MANAGEMENT (HARAKAT), 12(1 ), 1-17. SID. https://sid.ir/paper/393576/en

Vancouver: Copy

SAJJADI SEYED NASROLLAH, GOODARZI MAHMOOD, Fasih mardanloo Narges. Identify and prioritize the factors affecting of quality and management on branding sports event in Iran. SPORT MANAGEMENT (HARAKAT)[Internet]. 2020;12(1 ):1-17. Available from: https://sid.ir/paper/393576/en

IEEE: Copy

SEYED NASROLLAH SAJJADI, MAHMOOD GOODARZI, and Narges Fasih mardanloo, “Identify and prioritize the factors affecting of quality and management on branding sports event in Iran,” SPORT MANAGEMENT (HARAKAT), vol. 12, no. 1 , pp. 1–17, 2020, [Online]. Available: https://sid.ir/paper/393576/en

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