PERSUASION, ULTIMATE GOAL OF COMMUNICATIONS

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SAROUKHANI B.

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Journal: NAMEH-YE OLUM-E EJTEMAI Year:2004 | Volume:11 | Issue:3 (23) Page(s): 93-116

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Information Journal Paper

Title

PERSUASION, ULTIMATE GOAL OF COMMUNICATIONS

Author(s)

SAROUKHANI B. | Issue Writer Certificate

Keywords

PERSUASIONQ4

ECONOMY OF ATTENTIONQ4

EMPATHYQ3

STEREOTYPESQ3

COMPLIMENTARILY THEORYQ4

MENTAL ABSENTEEISMQ3

HUMAN CAPITALQ3

Abstract

PERSUASION is an ultimate goal of communication, especially when we have mass communication in mind. PERSUASION takes on various forms, including propaganda, publicity, and advertisement. We often think of the whole process of communication as useless, if we are unable to persuade. In contrast, when our audience accepts an idea, thought, or opinion, we think s/he will effectively propagate it. For these reasons, in the process of PERSUASION, we often tap into a great number of resources. This paper focuses on the concept of PERSUASION as well as its main conditions and its context. Within the framework of media pluralism, the paper also discusses the issues of scarcity of attention and ECONOMY OF ATTENTION.

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APA: Copy

SAROUKHANI, B.. (2004). PERSUASION, ULTIMATE GOAL OF COMMUNICATIONS. NAMEH-YE OLUM-E EJTEMAI, 11(3 (23)), 93-116. SID. https://sid.ir/paper/395316/en

Vancouver: Copy

SAROUKHANI B.. PERSUASION, ULTIMATE GOAL OF COMMUNICATIONS. NAMEH-YE OLUM-E EJTEMAI[Internet]. 2004;11(3 (23)):93-116. Available from: https://sid.ir/paper/395316/en

IEEE: Copy

B. SAROUKHANI, “PERSUASION, ULTIMATE GOAL OF COMMUNICATIONS,” NAMEH-YE OLUM-E EJTEMAI, vol. 11, no. 3 (23), pp. 93–116, 2004, [Online]. Available: https://sid.ir/paper/395316/en

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