Importance-performance Analysis of Religious Tourism Services (The Case of the City of Birjand)

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YOUSEFI JAVAD

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Journal Paper

Paper Information

Journal: JOURNAL OF TOURISM PLANNING AND DEVELOPMENT Year:2018 | Volume:7 | Issue:24 Page(s): 38-58

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Information Journal Paper

Title

Importance-performance Analysis of Religious Tourism Services (The Case of the City of Birjand)

Author(s)

YOUSEFI JAVAD | Issue Writer Certificate

Keywords

Importance PerformanceQ1

Tourism ServicesQ2

Religious TourismQ2

Destination ManagementQ1

BirjandQ2

Abstract

Nowadays, service quality plays an important role in the economies of the various countries. Tourism as a service has a significant effect on the economy of a region, so it should provide its services more qualify. Therefore, it is necessary to evaluate the satisfaction of tourists from the services. Measuring existing gap between the expectations and perceptions of tourists from the service is one of the ways to use. In order to increase the satisfaction of tourists in Religious Tourism destinations, the quality of Tourism Services should be desirable. Religious Tourism is one of the most prolific forms of tourism in Iran and South Khorasan province. Specifically in the city of Birjand and some around countries there are holy shrines and places that attract religious tourists. So services in these destinations must be more desirable to satisfy tourist’ s experience. In this research by an Important-Performance Analysis (IPA) technique, six factors of services in Religious Tourism destinations were evaluated by tourists. According to results, tourists that are reviewed were not satisfied in terms of facilities and amenities and the greatest gap between importance and performance as much as 1. 69 was in this regard. About the geographical conditions and environmental order and hygiene factors identified that their importance and performance were higher than the mean. The gaps in the regulation and environmental health were 1. 39 and 1. 09 for geographical conditions. Transportation and cultural factors despite lower-than-average importance tourist’ s points of view, destinations performance was higher than the average. Importance and performance of price and accessibility of goods and services for tourists is lower than the average assessed and the gap in this case is calculated as 1. 26. So the most desirable indicators of Religious Tourism are cultural factors and transportation and then geographical conditions.

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APA: Copy

YOUSEFI, JAVAD. (2018). Importance-performance Analysis of Religious Tourism Services (The Case of the City of Birjand). JOURNAL OF TOURISM PLANNING AND DEVELOPMENT, 7(24 ), 38-58. SID. https://sid.ir/paper/403277/en

Vancouver: Copy

YOUSEFI JAVAD. Importance-performance Analysis of Religious Tourism Services (The Case of the City of Birjand). JOURNAL OF TOURISM PLANNING AND DEVELOPMENT[Internet]. 2018;7(24 ):38-58. Available from: https://sid.ir/paper/403277/en

IEEE: Copy

JAVAD YOUSEFI, “Importance-performance Analysis of Religious Tourism Services (The Case of the City of Birjand),” JOURNAL OF TOURISM PLANNING AND DEVELOPMENT, vol. 7, no. 24 , pp. 38–58, 2018, [Online]. Available: https://sid.ir/paper/403277/en

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