Organizational Citizenship Behavior: An Investigation of the Role of Human Resource Branding in the Organizational Silence of Traffic Police Sttaf

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FEIZ DAVOD; Bagheri Garabollagh Hooshmand; HEIDARI HAMIDREZA; Eynali Mohsen; Norei Morad Ali

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Journal: JOURNAL OF NAJA MANPOWER Year:2019 | Volume:13 | Issue:57 Page(s): 9-26

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Title

Organizational Citizenship Behavior: An Investigation of the Role of Human Resource Branding in the Organizational Silence of Traffic Police Sttaf

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Keywords

Human resources brandingQ1

organizational silenceQ1

organizational citizenship behaviorQ2

Abstract

The HR brand is defined as a set of functional, economic and psychological benefits provided by employment and identified by the company. The purpose of the present study is to investigate the relationship between human resource branding and organizational citizenship behavior, considering the mediating role of organizational silence. The research is applied in terms of purpose, and in terms of nature, it is descriptive-analytic; The statistical population of the present study is the staff of the rahvar naja police in Tehran. Sample size was determined using Cochran’ s relation and 140 individuals were selected by non-probability sampling method. Questionnaire was used to collect field data and Structural Equation Modeling based on Smart Pls software was used for data analysis. The findings of the present study showed that there is a significant and inverse relationship between human resource branding and organizational silence. There was also a negative and significant relationship between organizational silence and organizational citizenship behavior. That is, reducing organizational silence increases organizational citizenship behavior and vice versa. The results of this study indicate that organizational silence has a decisive role on employee citizenship behavior. Therefore, NAJA commanders are suggested to reduce the undesirable effects of organizational silence in order to increase citizenship behaviors in employees.

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APA: Copy

FEIZ, DAVOD, Bagheri Garabollagh, Hooshmand, HEIDARI, HAMIDREZA, Eynali, Mohsen, & Norei, Morad Ali. (2019). Organizational Citizenship Behavior: An Investigation of the Role of Human Resource Branding in the Organizational Silence of Traffic Police Sttaf. JOURNAL OF NAJA MANPOWER, 13(57 ), 9-26. SID. https://sid.ir/paper/403296/en

Vancouver: Copy

FEIZ DAVOD, Bagheri Garabollagh Hooshmand, HEIDARI HAMIDREZA, Eynali Mohsen, Norei Morad Ali. Organizational Citizenship Behavior: An Investigation of the Role of Human Resource Branding in the Organizational Silence of Traffic Police Sttaf. JOURNAL OF NAJA MANPOWER[Internet]. 2019;13(57 ):9-26. Available from: https://sid.ir/paper/403296/en

IEEE: Copy

DAVOD FEIZ, Hooshmand Bagheri Garabollagh, HAMIDREZA HEIDARI, Mohsen Eynali, and Morad Ali Norei, “Organizational Citizenship Behavior: An Investigation of the Role of Human Resource Branding in the Organizational Silence of Traffic Police Sttaf,” JOURNAL OF NAJA MANPOWER, vol. 13, no. 57 , pp. 9–26, 2019, [Online]. Available: https://sid.ir/paper/403296/en

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