The Study of Pre and Post-Barriers on ICT Adoption in Karaj Tour Operators

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YAVARI GOHAR FATEMEH; MAHMOODZADEH SEYED MOJTABA; Ilqami Sarasekanroud Payman

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Paper Information

Journal: TOURISM AND DEVELOPMENT Year:2020 | Volume:9 | Issue:1 Page(s): 90-102

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Information Journal Paper

Title

The Study of Pre and Post-Barriers on ICT Adoption in Karaj Tour Operators

Author(s)

YAVARI GOHAR FATEMEH | MAHMOODZADEH SEYED MOJTABA | Ilqami Sarasekanroud Payman | Issue Writer Certificate

Keywords

technology adoptionQ2

ICTQ1

pre-adoption factorsQ1

post-adoption factorsQ1

tourism industryQ1

Abstract

Now a days, Information and Communication Technology (ICT) has penetrated into all daily activities of enterprises and has impact on their progress and improvement. Thus, current study aims to analyze barriers of adopting ICT in small and medium tourism enterprise by concentrating on travel agencies in Karaj. As an applied research, this study employed descriptive field methods. Statistical population includes 90 tour agencies in Karaj. To better access to Statistical population it should select a proper sample. By using Morgan and Krejcie Table, 73 agencies are selected who accomplished provided questioners. These tour agencies were selected through random sampling. For data analysis, it was used spss software. Analytical results of the study demonstrates that environmental, technological and organizational factors, price war among competitors, user unfriendly websites, lack of time to improve e-commerce activity, lack of extensive marketing efforts and pre-adaptation and post-adaptation factors have meaning full impact on adopting ICT by tour agencies.

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APA: Copy

YAVARI GOHAR, FATEMEH, MAHMOODZADEH, SEYED MOJTABA, & Ilqami Sarasekanroud, Payman. (2020). The Study of Pre and Post-Barriers on ICT Adoption in Karaj Tour Operators. TOURISM AND DEVELOPMENT, 9(1 ), 90-102. SID. https://sid.ir/paper/406626/en

Vancouver: Copy

YAVARI GOHAR FATEMEH, MAHMOODZADEH SEYED MOJTABA, Ilqami Sarasekanroud Payman. The Study of Pre and Post-Barriers on ICT Adoption in Karaj Tour Operators. TOURISM AND DEVELOPMENT[Internet]. 2020;9(1 ):90-102. Available from: https://sid.ir/paper/406626/en

IEEE: Copy

FATEMEH YAVARI GOHAR, SEYED MOJTABA MAHMOODZADEH, and Payman Ilqami Sarasekanroud, “The Study of Pre and Post-Barriers on ICT Adoption in Karaj Tour Operators,” TOURISM AND DEVELOPMENT, vol. 9, no. 1 , pp. 90–102, 2020, [Online]. Available: https://sid.ir/paper/406626/en

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