Testing the Model of Spectators’ Satisfaction in Iran Football Premier League

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Soheili Behzad; TOJARI FARSHAD; ZAREI ALI

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Journal: Sport Management Journal Year:2018 | Volume:10 | Issue:1 Page(s): 181-203

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Information Journal Paper

Title

Testing the Model of Spectators’ Satisfaction in Iran Football Premier League

Author(s)

Soheili Behzad | TOJARI FARSHAD | ZAREI ALI | Issue Writer Certificate

Keywords

Behavioral intentionsQ1

football spectatorsQ1

game atmosphereQ2

game satisfactionQ1

satisfactionQ1

service satisfactionQ1

Abstract

The aim of this study was to test the model of spectators’ satisfaction in Iran football premier league. The research method was descriptive survey and application in terms of aims. 705 spectators from 10 football premier league teams were selected as the sample. Data were collected by a researcher-made scale based on similar studies of Yoshida and James (2010) and Biscaia et al. (2013). The reliability of the scale was obtained as 0. 93 using Cronbach's alpha. For data analysis, descriptive statistics and structural equation modeling were used. The results showed that the model was in a good fit and it can be used to examine football spectators’ satisfaction. The overall effect of referee’ s performance, coach’ s performance, players’ performance, opponents’ characteristics and game atmosphere on game satisfaction was significant. Among those factors influencing game satisfaction, the effect of game atmosphere was more than other paths. The overall effect of facility space, stadium employees and accessibility facilities on service satisfaction was significant. The overall effect of game satisfaction and service satisfaction on Behavioral intentions was significant. Overall results showed that although the proposed satisfaction model may not fully reflect consumer behavior intentions, the clubs will benefit from spectators’ perceptions of the quality attributes of sporting events and this information can have a good diagnostic value and provide good guidance to reform, improve and enhance the provided services.

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APA: Copy

Soheili, Behzad, TOJARI, FARSHAD, & ZAREI, ALI. (2018). Testing the Model of Spectators’ Satisfaction in Iran Football Premier League. SPORT MANAGEMENT (HARAKAT), 10(1 ), 181-203. SID. https://sid.ir/paper/407050/en

Vancouver: Copy

Soheili Behzad, TOJARI FARSHAD, ZAREI ALI. Testing the Model of Spectators’ Satisfaction in Iran Football Premier League. SPORT MANAGEMENT (HARAKAT)[Internet]. 2018;10(1 ):181-203. Available from: https://sid.ir/paper/407050/en

IEEE: Copy

Behzad Soheili, FARSHAD TOJARI, and ALI ZAREI, “Testing the Model of Spectators’ Satisfaction in Iran Football Premier League,” SPORT MANAGEMENT (HARAKAT), vol. 10, no. 1 , pp. 181–203, 2018, [Online]. Available: https://sid.ir/paper/407050/en

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