Effect of Images on Cigarette Packs on Brain Waves

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Kaveh Sayd; Pakzad Sajad; Mosekesh Liela; MOVAHEDI YAZDAN

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Journal Paper

Paper Information

Journal: HAKIM RESEARCH JOURNAL Year:2020 | Volume:23 | Issue:1 (88) Page(s): 104-112

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Information Journal Paper

Title

Effect of Images on Cigarette Packs on Brain Waves

Author(s)

Kaveh Sayd | Pakzad Sajad | Mosekesh Liela | MOVAHEDI YAZDAN | Issue Writer Certificate

Keywords

ImagesQ1

PackagingQ1

CigaretteQ3

DesignQ3

ElectroencephalographyQ1

Abstract

Introduction: Smoking is considered a gateway to drug use and other risky behaviors. This study aimed to investigate the effect of Images (neutralized and warning) on tobacco product Packaging on brain wave patterns of smokers. Methods: A semi-experimental study was Designed. The statistical population included all male students of Tabriz University in 2017-18. The alpha-peak, theta, alpha, SMR, and beta frequency bands of these individuals were quantitatively recorded. Data were then analyzed by repeatedmeasures analysis using SPSS version 21 software. Results: The results showed that the main effect of recording position (P <0. 001), the main effect of the frequency band (P <0. 001), and the interactive effect of recording position and frequency band (P <0. 001) were significant. Warning Images were more effective than neutral Images. The mean beta was 10. 21 for warning Images, 8. 03 for neutral Images, and 7. 25 for resting. Conclusion: Designers should revise the structure of alert messages on Cigarette packs such as the plot, size, and type of Images, reform items such as repeating the message image and neutralizing the image, and pay low attention to the attractiveness of the brand.

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APA: Copy

Kaveh, Sayd, Pakzad, Sajad, Mosekesh, Liela, & MOVAHEDI, YAZDAN. (2020). Effect of Images on Cigarette Packs on Brain Waves. HAKIM RESEARCH JOURNAL, 23(1 (88) ), 104-112. SID. https://sid.ir/paper/412852/en

Vancouver: Copy

Kaveh Sayd, Pakzad Sajad, Mosekesh Liela, MOVAHEDI YAZDAN. Effect of Images on Cigarette Packs on Brain Waves. HAKIM RESEARCH JOURNAL[Internet]. 2020;23(1 (88) ):104-112. Available from: https://sid.ir/paper/412852/en

IEEE: Copy

Sayd Kaveh, Sajad Pakzad, Liela Mosekesh, and YAZDAN MOVAHEDI, “Effect of Images on Cigarette Packs on Brain Waves,” HAKIM RESEARCH JOURNAL, vol. 23, no. 1 (88) , pp. 104–112, 2020, [Online]. Available: https://sid.ir/paper/412852/en

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