Causal Relationship of Service Quality and Value with Loyalty in Football Spectators of Tabriz City

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Sartipi Vahid; SAFANIA ALI MOHAMMAD; NOBAKHT RAMEZANI ZAHRA

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Journal: Sport Physiology and Management Investigations Year:2021 | Volume:13 | Issue:1 Page(s): 75-89

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Information Journal Paper

Title

Causal Relationship of Service Quality and Value with Loyalty in Football Spectators of Tabriz City

Author(s)

Sartipi Vahid | SAFANIA ALI MOHAMMAD | NOBAKHT RAMEZANI ZAHRA | Issue Writer Certificate

Keywords

Central service qualityQ1

consumers’loyaltyQ1

perceived valueQ1

Abstract

The aim of this study was to investigate the relationship of service quality and perceived value with loyalty in spectators of football premier league (a case study of the spectators of Cultural Sport Tractorsazi Club). This study was applied in terms of objectives and in terms of data collection, descriptive correlation. The population of this study consisted of all spectators of Tabriz Tractorsizi in 2017. As the number of spectators of Tractorsazi team was not specific, Cochran formula for unlimited population was used to determine the population (N=384). In order to collect data and measure the variables of the model, a questionnaire was used. Its reliability was confirmed by Cronbach alpha coefficient and its CR and validity were confirmed by convergent validity (confirmation of factor load and AVE value) and diagnostic validity. Descriptive statistics and confirmatory factor analysis were used to analyze the data. Structural equation modeling technique with SPSS version 20 and Lisrel 8. 8 were used to provide the model. The results of the study showed a positive and significant relationship between Central service quality and perceived value (β =0. 37 and t=4. 89) and also between perceived value and loyalty (β = 0. 45 and t=5. 99). That is to say Central service quality had a positive and significant effect on sport consumers’ loyalty through perceived value.

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APA: Copy

Sartipi, Vahid, SAFANIA, ALI MOHAMMAD, & NOBAKHT RAMEZANI, ZAHRA. (2021). Causal Relationship of Service Quality and Value with Loyalty in Football Spectators of Tabriz City. SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS, 13(1 ), 75-89. SID. https://sid.ir/paper/413434/en

Vancouver: Copy

Sartipi Vahid, SAFANIA ALI MOHAMMAD, NOBAKHT RAMEZANI ZAHRA. Causal Relationship of Service Quality and Value with Loyalty in Football Spectators of Tabriz City. SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS[Internet]. 2021;13(1 ):75-89. Available from: https://sid.ir/paper/413434/en

IEEE: Copy

Vahid Sartipi, ALI MOHAMMAD SAFANIA, and ZAHRA NOBAKHT RAMEZANI, “Causal Relationship of Service Quality and Value with Loyalty in Football Spectators of Tabriz City,” SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS, vol. 13, no. 1 , pp. 75–89, 2021, [Online]. Available: https://sid.ir/paper/413434/en

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