OPTIMAL MARKETING PLANNING USING GEOMETRIC PROGRAMMING

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SAJADI S.J.; BABAKHANI M.; MOINI A.R.

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Journal Paper

Paper Information

Journal: INTERNATIONAL JOURNAL OF ENGINEERING SCIENCE (ENGLISH) Year:2003 | Volume:14 | Issue:4 Page(s): 13-22

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Information Journal Paper

Title

OPTIMAL MARKETING PLANNING USING GEOMETRIC PROGRAMMING

Author(s)

SAJADI S.J. | BABAKHANI M. | MOINI A.R. | Issue Writer Certificate

Keywords

GEOMETRIC PROGRAMMING

PRODUCTION AND MARKETING

MANAGEMENT

MARKETING PLANNING.

Abstract

This paper presents an integrated PRODUCTION AND MARKETING planning model. The model aims at maximizing production and minimizing the cost of PRODUCTION AND MARKETING expenditure. The resulted model which is highly nonlinear and non-convex is solved by GEOMETRIC PROGRAMMING (GP) in order to provide the closed form solution. The solution of the proposed model is analyzed in different cases in order to study the behavior of the MARKETING PLANNING. A Numerical example is used to demonstrate the implementation of the closed form solution.

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APA: Copy

SAJADI, S.J., BABAKHANI, M., & MOINI, A.R.. (2003). OPTIMAL MARKETING PLANNING USING GEOMETRIC PROGRAMMING. INTERNATIONAL JOURNAL OF ENGINEERING SCIENCE (ENGLISH), 14(4), 13-22. SID. https://sid.ir/paper/529649/en

Vancouver: Copy

SAJADI S.J., BABAKHANI M., MOINI A.R.. OPTIMAL MARKETING PLANNING USING GEOMETRIC PROGRAMMING. INTERNATIONAL JOURNAL OF ENGINEERING SCIENCE (ENGLISH)[Internet]. 2003;14(4):13-22. Available from: https://sid.ir/paper/529649/en

IEEE: Copy

S.J. SAJADI, M. BABAKHANI, and A.R. MOINI, “OPTIMAL MARKETING PLANNING USING GEOMETRIC PROGRAMMING,” INTERNATIONAL JOURNAL OF ENGINEERING SCIENCE (ENGLISH), vol. 14, no. 4, pp. 13–22, 2003, [Online]. Available: https://sid.ir/paper/529649/en

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