ANALYZING THE DISCOURSE OF BEAUTY SURGERIES ON THE FACE

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BAHAR MEHRI; VAKILI GHAZI JAHANI MOHAMMADREZA

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Paper Information

Journal: Woman in Development and Politics Year:2011 | Volume:9 | Issue:1 (32) Page(s): 63-92

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Information Journal Paper

Title

ANALYZING THE DISCOURSE OF BEAUTY SURGERIES ON THE FACE

Author(s)

BAHAR MEHRI | VAKILI GHAZI JAHANI MOHAMMADREZA | Issue Writer Certificate

Keywords

VEBLENQ2

FISCAL OWNERSHIPQ2

ENVYQ2

CONSPICUOUS CONSUMPTIONQ2

BODY CONSUMPTIONQ2

BEAUTY SURGERYQ2

GIRL STUDENTSQ2

Abstract

This study tries to review the reasons for which young girls tend to perform beauty surgeries on their faces, within the framework of VEBLEN’s “Theory of the Leisure Class” and his “Social Models” such as FISCAL OWNERSHIP. The statistical society has been the GIRL STUDENTS of the University of Tehran selected through snow ball sampling and discourse analysis was applied to analyze the semi-structured interviews with them. Discourse analysis results of beauty surgeries show that the theoretical approach of VEBLEN regarding social models is citable and extensible. Students show a changing tendency from “capital ownership” towards “symbolic ownership” and as a new cultural-social power they show a changing tendency from capital ENVY and capital CONSPICUOUS CONSUMPTION to symbolic ENVY and symbolic (beauty) CONSPICUOUS CONSUMPTION. Gender analysis, media and generation objects play a key role in forming the discourse of face beauty surgeries.

Cites

META-ANALYSIS OF THE RELATIONSHIP BETWEEN CULTURAL CAPITALS AND BODY MANAGEMENT

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APA: Copy

BAHAR, MEHRI, & VAKILI GHAZI JAHANI, MOHAMMADREZA. (2011). ANALYZING THE DISCOURSE OF BEAUTY SURGERIES ON THE FACE. WOMAN IN DEVELOPMENT AND POLITICS (WOMEN'S RESEARCH), 9(1 (32)), 63-92. SID. https://sid.ir/paper/55561/en

Vancouver: Copy

BAHAR MEHRI, VAKILI GHAZI JAHANI MOHAMMADREZA. ANALYZING THE DISCOURSE OF BEAUTY SURGERIES ON THE FACE. WOMAN IN DEVELOPMENT AND POLITICS (WOMEN'S RESEARCH)[Internet]. 2011;9(1 (32)):63-92. Available from: https://sid.ir/paper/55561/en

IEEE: Copy

MEHRI BAHAR, and MOHAMMADREZA VAKILI GHAZI JAHANI, “ANALYZING THE DISCOURSE OF BEAUTY SURGERIES ON THE FACE,” WOMAN IN DEVELOPMENT AND POLITICS (WOMEN'S RESEARCH), vol. 9, no. 1 (32), pp. 63–92, 2011, [Online]. Available: https://sid.ir/paper/55561/en

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