AN ASSESSMENT OF MARKETING EXPERT SOCIETY ATTITUDE ABOUT THE INFLUENCE OF MEDIA ADVERTISEMENT IN TRAVEL AGENCIES

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KAROBI M.

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Journal: Social Welfare Year:2010 | Volume:10 | Issue:37 Page(s): 383-408

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Title

AN ASSESSMENT OF MARKETING EXPERT SOCIETY ATTITUDE ABOUT THE INFLUENCE OF MEDIA ADVERTISEMENT IN TRAVEL AGENCIES

Author(s)

KAROBI M. | Issue Writer Certificate

Keywords

ADVERTISEMENTQ2

MEDIAQ2

MARKETING EXPERT SOCIETY MOUTH TO MOUTH COMMUNICATIONQ3

TOURISTQ3

INFLUENCEQ3

AIDAQ3

Abstract

ADVERTISEMENT, as a prevailing method of organization’s communicating elements, plays a crucial role in the success of organizations. One of the most commonly used patterns of ADVERTISEMENT building is the 5M model, which is composed of five principle decisions involving goal setting, budgeting, message designing, MEDIA selection and ADVERTISEMENT assessing. In fact, all organization’s struggles in different stages make sense provided that the MEDIA is selected appropriately. Regarding the role of ADVERTISEMENT in TOURIST motivation to buy from a travel agency, one possible way to promote ADVERTISEMENT’s effectiveness is budget allocation to different MEDIAs. Each MEDIA has its specific strengths and weaknesses. These strengths and weaknesses demonstrate how effectively one MEDIA can perform its advertising task. According to the above explanations, if the MEDIA is not selected appropriately, We should be suspicious of the effectiveness of advertising campaign. Therefore selecting the advertising MEDIA is one of the most important decisions in marketing and ADVERTISEMENT. Today there are different ways of effective MEDIA selection. Experimental ways are used as well as scientific ones. In this research paper, in order to asses the effectiveness of the advertising MEDIA, the researcher has explored the expert’s attitudes according to the four dimensions pattern of AIDA to establish an appropriate image in the minds of the marketing researchers of newly founded firms.

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ارایه یک مدل ریاضی در تخصیص بودجه تبلیغات به رسانه های مختلف (کنفرانس)

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APA: Copy

KAROBI, M.. (2010). AN ASSESSMENT OF MARKETING EXPERT SOCIETY ATTITUDE ABOUT THE INFLUENCE OF MEDIA ADVERTISEMENT IN TRAVEL AGENCIES. SOCIAL WELFARE, 10(37), 383-408. SID. https://sid.ir/paper/56625/en

Vancouver: Copy

KAROBI M.. AN ASSESSMENT OF MARKETING EXPERT SOCIETY ATTITUDE ABOUT THE INFLUENCE OF MEDIA ADVERTISEMENT IN TRAVEL AGENCIES. SOCIAL WELFARE[Internet]. 2010;10(37):383-408. Available from: https://sid.ir/paper/56625/en

IEEE: Copy

M. KAROBI, “AN ASSESSMENT OF MARKETING EXPERT SOCIETY ATTITUDE ABOUT THE INFLUENCE OF MEDIA ADVERTISEMENT IN TRAVEL AGENCIES,” SOCIAL WELFARE, vol. 10, no. 37, pp. 383–408, 2010, [Online]. Available: https://sid.ir/paper/56625/en

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