Information Journal Paper
APA:
CopyCZELLAR, S.. (2003). CONSUMER ATTITUDE TOWARD BRAND EXTENSION: AN INTEGRATIVE MODEL & RESEARCH PROPOSITIONS. JOURNAL OF MARKETING RESEARCH, 20(1), 97-115. SID. https://sid.ir/paper/573617/en
Vancouver:
CopyCZELLAR S.. CONSUMER ATTITUDE TOWARD BRAND EXTENSION: AN INTEGRATIVE MODEL & RESEARCH PROPOSITIONS. JOURNAL OF MARKETING RESEARCH[Internet]. 2003;20(1):97-115. Available from: https://sid.ir/paper/573617/en
IEEE:
CopyS. CZELLAR, “CONSUMER ATTITUDE TOWARD BRAND EXTENSION: AN INTEGRATIVE MODEL & RESEARCH PROPOSITIONS,” JOURNAL OF MARKETING RESEARCH, vol. 20, no. 1, pp. 97–115, 2003, [Online]. Available: https://sid.ir/paper/573617/en