THE CONCEPT OF MARKETING MIX

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BORDEN NEIL H.

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Journal Paper

Paper Information

Journal: JOURNAL OF ADVERTISING RESEARCH Year:1964 | Volume:4 | Issue:- Page(s): 7-12

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Information Journal Paper

Title

THE CONCEPT OF MARKETING MIX

Author(s)

BORDEN NEIL H.

Keywords

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Abstract

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Cites

INFLUENCE OF ISLAMIC VALUES ON MARKETING MIX DECISIONS (COMPANIES IN THE FOOD INDUSTRY-A CASE STUDY)

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APA: Copy

BORDEN, NEIL H.. (1964). THE CONCEPT OF MARKETING MIX. JOURNAL OF ADVERTISING RESEARCH, 4(-), 7-12. SID. https://sid.ir/paper/575672/en

Vancouver: Copy

BORDEN NEIL H.. THE CONCEPT OF MARKETING MIX. JOURNAL OF ADVERTISING RESEARCH[Internet]. 1964;4(-):7-12. Available from: https://sid.ir/paper/575672/en

IEEE: Copy

NEIL H. BORDEN, “THE CONCEPT OF MARKETING MIX,” JOURNAL OF ADVERTISING RESEARCH, vol. 4, no. -, pp. 7–12, 1964, [Online]. Available: https://sid.ir/paper/575672/en

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