Information Journal Paper
APA:
CopyAAKER, DAVID A., & KELLER, KEVIN LANE. (1990). CONSUMER EVALUATIONS OF BRAND EXTENSIONS. JOURNAL OF MARKETING, 54(1), 27-41. SID. https://sid.ir/paper/580918/en
Vancouver:
CopyAAKER DAVID A., KELLER KEVIN LANE. CONSUMER EVALUATIONS OF BRAND EXTENSIONS. JOURNAL OF MARKETING[Internet]. 1990;54(1):27-41. Available from: https://sid.ir/paper/580918/en
IEEE:
CopyDAVID A. AAKER, and KEVIN LANE KELLER, “CONSUMER EVALUATIONS OF BRAND EXTENSIONS,” JOURNAL OF MARKETING, vol. 54, no. 1, pp. 27–41, 1990, [Online]. Available: https://sid.ir/paper/580918/en