BENCHMARKING MARKETING CAPABILITIES FOR SUSTAINABLE COMPETITIVE ADVANTAGE

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VORHIES W.D.; MORGAN A.N.

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING Year:2005 | Volume:69 | Issue:1 Page(s): 80-94

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Information Journal Paper

Title

BENCHMARKING MARKETING CAPABILITIES FOR SUSTAINABLE COMPETITIVE ADVANTAGE

Author(s)

VORHIES W.D. | MORGAN A.N. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

COMPANIES EXPORT FUNCTION: IDENTIFYING THE EFFECTS OF PERCEIVED COMPETITIVE ADVANTAGES, ADAPTING MARKETING TACTICS AND EXPORTING EXPERIENCE ON EXPORT FUNCTION

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APA: Copy

VORHIES, W.D., & MORGAN, A.N.. (2005). BENCHMARKING MARKETING CAPABILITIES FOR SUSTAINABLE COMPETITIVE ADVANTAGE. JOURNAL OF MARKETING, 69(1), 80-94. SID. https://sid.ir/paper/584820/en

Vancouver: Copy

VORHIES W.D., MORGAN A.N.. BENCHMARKING MARKETING CAPABILITIES FOR SUSTAINABLE COMPETITIVE ADVANTAGE. JOURNAL OF MARKETING[Internet]. 2005;69(1):80-94. Available from: https://sid.ir/paper/584820/en

IEEE: Copy

W.D. VORHIES, and A.N. MORGAN, “BENCHMARKING MARKETING CAPABILITIES FOR SUSTAINABLE COMPETITIVE ADVANTAGE,” JOURNAL OF MARKETING, vol. 69, no. 1, pp. 80–94, 2005, [Online]. Available: https://sid.ir/paper/584820/en

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