THE STUDY OF THE FOUNDATIONS OF

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PIR BABAEI M.T.; AMRAEI B.

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Journal: HONAR-HA-YE-ZIBA Year:2009 | Volume:- | Issue:37 Page(s): 69-76

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Title

THE STUDY OF THE FOUNDATIONS OF "MODULAR PRODUCTS DESIGNING"

Author(s)

PIR BABAEI M.T. | AMRAEI B. | Issue Writer Certificate

Keywords

POSTQ3

INDUSTRIALQ3

FLEXIBLE PRODUCTIONQ3

MODULAR PRODUCTIONQ3

SUBSTITUTION AND COOCCURRENCEQ3

Abstract

Nowadays consumers in INDUSTRIAL and POST-industrial societies experience offering modular products that have special characteristics. These products are offered in groups and extent consumers choices and some others give them this opportunity to create their desired design. Consumers can choose products such as audio visual appliances, furniture, cell phones, cars, etc., among one group or another with specific form and financial features, the one which is their best desired product. This method will bring lots of advantages to the manufactures as well as making huge cut downs in production expenses. A modular product is defined as a product which is chosen and produced by the user from batch production of that particular product, because in batch production for each parts of the product some alternatives are available to choose by the user during purchasing time of the product or afterwards. In this study, with the purpose of achieving the approaches and design principles of modular products, the origins of this phenomenon which are rooted in POST-industrial issues were investigated. Production characteristics in POST-industrial era that have POSTmodern formation are: 1. End of meta-narration: Jean-Francois Lyotard believes that end of meta-narration is the most important characteristic of ideological and social aspect of POSTmodern era. End of meta-narration has even happened in meta-narrations of INDUSTRIAL production in Fordism and Tailorism meta-narrations. 2. End of Scarcity: POSTmodern economy has been benefited from the opportunity to be planned in such a way that can respond to spiritual as well as primary needs of mankind. 3. Pluralism: The direct results of negation of totalitarian meta-narrations can refer to creation of pluralistic space in all aspects of social life of mankind. Pluralism as a main characteristic of POSTmodern era leads to the need to diversified and plural goods. 4. Balance in desirable pace of life: people always want some excitement and variety in their life. The need for variety caused uncertainty of people's relations with the products around them. So they need facilities to reduce their relation with those products. 5. Expression self: one of the results of pluralism in POST-modern societies is the fact that people want neither goods nor constant identity and are always eager to reconstruct and build a new identity. Having introduced these characteristics, the article has introduced theoretical principles and designing principles such as "the principle of costumer-centeredness and wide range of consumers", "the principle of the range of consumer choice", "user-centered design" and "the use of psychological principle of substitution and co-occurrence". This study shows that the designing of modular products can have many advantages for both producers and consumers. For instance, it can increase the range of choice, ability to have a different and more personal product, maintaining the desirable pace of life and meeting spiritual as well as physical needs of the customer. For producers, too, it can have advantages such as: the possibility of instant reaction to demand fluctuations in the market, the possibility of market expansion, the possibility of product expansion and, above all, costumer satisfaction.

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APA: Copy

PIR BABAEI, M.T., & AMRAEI, B.. (2009). THE STUDY OF THE FOUNDATIONS OF "MODULAR PRODUCTS DESIGNING". HONAR-HA-YE-ZIBA, -(37), 69-76. SID. https://sid.ir/paper/5867/en

Vancouver: Copy

PIR BABAEI M.T., AMRAEI B.. THE STUDY OF THE FOUNDATIONS OF "MODULAR PRODUCTS DESIGNING". HONAR-HA-YE-ZIBA[Internet]. 2009;-(37):69-76. Available from: https://sid.ir/paper/5867/en

IEEE: Copy

M.T. PIR BABAEI, and B. AMRAEI, “THE STUDY OF THE FOUNDATIONS OF "MODULAR PRODUCTS DESIGNING",” HONAR-HA-YE-ZIBA, vol. -, no. 37, pp. 69–76, 2009, [Online]. Available: https://sid.ir/paper/5867/en

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