THE CUSTOMER PYRAMID: CREATING AND SERVING PROFITABLE CUSTOMERS

ZEITHAML, V., RUST, R., & LEMON, K.. (2001). THE CUSTOMER PYRAMID: CREATING AND SERVING PROFITABLE CUSTOMERS. CALIFORNIA MANAGEMENT REVIEW, 43(4), 0-0. SID. https://sid.ir/paper/586814/en

ZEITHAML V., RUST R., LEMON K.. THE CUSTOMER PYRAMID: CREATING AND SERVING PROFITABLE CUSTOMERS. CALIFORNIA MANAGEMENT REVIEW[Internet]. 2001;43(4):0-0. Available from: https://sid.ir/paper/586814/en

V. ZEITHAML, R. RUST, and K. LEMON, “THE CUSTOMER PYRAMID: CREATING AND SERVING PROFITABLE CUSTOMERS,” CALIFORNIA MANAGEMENT REVIEW, vol. 43, no. 4, pp. 0–0, 2001, [Online]. Available: https://sid.ir/paper/586814/en