Information Journal Paper
APA:
CopyROY, R., CHINTAGUNTA, P.K., & HALDAR, S.. (1996). A FRAMEWORK FOR INVESTIGATING HABITS, THE HAND OF THE PAST, AND HETEROGENEITY IN DYNAMIC BRAND CHOICE. MARKETING SCIENCE, 15(3), 280-299. SID. https://sid.ir/paper/596349/en
Vancouver:
CopyROY R., CHINTAGUNTA P.K., HALDAR S.. A FRAMEWORK FOR INVESTIGATING HABITS, THE HAND OF THE PAST, AND HETEROGENEITY IN DYNAMIC BRAND CHOICE. MARKETING SCIENCE[Internet]. 1996;15(3):280-299. Available from: https://sid.ir/paper/596349/en
IEEE:
CopyR. ROY, P.K. CHINTAGUNTA, and S. HALDAR, “A FRAMEWORK FOR INVESTIGATING HABITS, THE HAND OF THE PAST, AND HETEROGENEITY IN DYNAMIC BRAND CHOICE,” MARKETING SCIENCE, vol. 15, no. 3, pp. 280–299, 1996, [Online]. Available: https://sid.ir/paper/596349/en