WHENCE CONSUMER LOYALTY?

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OLIVER R.L.

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING Year:1999 | Volume:63 | Issue:SPECIAL ISSUE Page(s): 33-44

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Information Journal Paper

Title

WHENCE CONSUMER LOYALTY?

Author(s)

OLIVER R.L. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

THE PRIORITY OF EFFECTIVE FACTORS ON CUSTOMER'S LOYALTY WITH USING OF ECSI MODEL
STUDYING CUSTOMER LOYALTY (CASE STUDY: TEJARAT BANK OF TEHRAN)
EVALUATION OF FACTORS AFFECTING ON BRAND EQUITY OF MELLAT BANK
THE IMPACT OF CONTEXTUAL FACTORS, BRAND LOYALTY AND BRAND SWITCHING ON PURCHASE DECISIONS YOUNG CONSUMERS

References

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Cite

APA: Copy

OLIVER, R.L.. (1999). WHENCE CONSUMER LOYALTY?. JOURNAL OF MARKETING, 63(SPECIAL ISSUE), 33-44. SID. https://sid.ir/paper/596932/en

Vancouver: Copy

OLIVER R.L.. WHENCE CONSUMER LOYALTY?. JOURNAL OF MARKETING[Internet]. 1999;63(SPECIAL ISSUE):33-44. Available from: https://sid.ir/paper/596932/en

IEEE: Copy

R.L. OLIVER, “WHENCE CONSUMER LOYALTY?,” JOURNAL OF MARKETING, vol. 63, no. SPECIAL ISSUE, pp. 33–44, 1999, [Online]. Available: https://sid.ir/paper/596932/en

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