IDENTIFYING MISLEADING ADVERTISING

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RUSSO J.E.; METCALF B.L.; STEPHENS D.

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Journal Paper

Paper Information

Journal: JOURNAL OF CONSUMER RESEARCH Year:1981 | Volume:8 | Issue:2 Page(s): 119-131

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Information Journal Paper

Title

IDENTIFYING MISLEADING ADVERTISING

Author(s)

RUSSO J.E. | METCALF B.L. | STEPHENS D.

Keywords

Not Registered.

Abstract

Multimedia

No record.

Cites

FACTORS AFFECTING ON SMS ADVERTISING AVOIDANCE

References

No record.

Cite

APA: Copy

RUSSO, J.E., METCALF, B.L., & STEPHENS, D.. (1981). IDENTIFYING MISLEADING ADVERTISING. JOURNAL OF CONSUMER RESEARCH, 8(2), 119-131. SID. https://sid.ir/paper/600113/en

Vancouver: Copy

RUSSO J.E., METCALF B.L., STEPHENS D.. IDENTIFYING MISLEADING ADVERTISING. JOURNAL OF CONSUMER RESEARCH[Internet]. 1981;8(2):119-131. Available from: https://sid.ir/paper/600113/en

IEEE: Copy

J.E. RUSSO, B.L. METCALF, and D. STEPHENS, “IDENTIFYING MISLEADING ADVERTISING,” JOURNAL OF CONSUMER RESEARCH, vol. 8, no. 2, pp. 119–131, 1981, [Online]. Available: https://sid.ir/paper/600113/en

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