Information Journal Paper
APA:
CopyGRONROOS, C.. (1994). FROM MARKETING MIX TO RELATIONSHIP MARKETING: TOWARDS A PARADIGM SHIFT IN MARKETING. MANAGEMENT DECISION, 32(2), 4-20. SID. https://sid.ir/paper/600587/en
Vancouver:
CopyGRONROOS C.. FROM MARKETING MIX TO RELATIONSHIP MARKETING: TOWARDS A PARADIGM SHIFT IN MARKETING. MANAGEMENT DECISION[Internet]. 1994;32(2):4-20. Available from: https://sid.ir/paper/600587/en
IEEE:
CopyC. GRONROOS, “FROM MARKETING MIX TO RELATIONSHIP MARKETING: TOWARDS A PARADIGM SHIFT IN MARKETING,” MANAGEMENT DECISION, vol. 32, no. 2, pp. 4–20, 1994, [Online]. Available: https://sid.ir/paper/600587/en