INVESTMENTS IN CONSUMER RELATIONSHIPS: A CROSS-COUNTRY AND CROSS-INDUSTRY EXPLORATION

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DE WULF K.; ODEKERKEN SCHRODER G.; IACOBUCCI D.

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING Year:2001 | Volume:65 | Issue:4 Page(s): 33-50

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Information Journal Paper

Title

INVESTMENTS IN CONSUMER RELATIONSHIPS: A CROSS-COUNTRY AND CROSS-INDUSTRY EXPLORATION

Author(s)

DE WULF K. | ODEKERKEN SCHRODER G. | IACOBUCCI D. | Issue Writer Certificate

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Abstract

Cites

A MODEL TO EVALUATE "CRM" USING COMMUNICATIVE APPROACH BETWEEN CUSTOMERS OF THE SPECIALIZED NON-GOVERNMENTAL JOURNALS IN TEHRAN-IRAN
THE STUDY OF THE RELATIONSHIP BETWEEN WORK ETHICS AND CUSTOMER-ORIENTATION
A COMPARISON OF THE CUSTOMER RELATIONSHIP MANAGEMENT STRATEGIES OF NIGERIAN BANKS AND INSURANCE COMPANIES

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APA: Copy

DE WULF, K., ODEKERKEN SCHRODER, G., & IACOBUCCI, D.. (2001). INVESTMENTS IN CONSUMER RELATIONSHIPS: A CROSS-COUNTRY AND CROSS-INDUSTRY EXPLORATION. JOURNAL OF MARKETING, 65(4), 33-50. SID. https://sid.ir/paper/600630/en

Vancouver: Copy

DE WULF K., ODEKERKEN SCHRODER G., IACOBUCCI D.. INVESTMENTS IN CONSUMER RELATIONSHIPS: A CROSS-COUNTRY AND CROSS-INDUSTRY EXPLORATION. JOURNAL OF MARKETING[Internet]. 2001;65(4):33-50. Available from: https://sid.ir/paper/600630/en

IEEE: Copy

K. DE WULF, G. ODEKERKEN SCHRODER, and D. IACOBUCCI, “INVESTMENTS IN CONSUMER RELATIONSHIPS: A CROSS-COUNTRY AND CROSS-INDUSTRY EXPLORATION,” JOURNAL OF MARKETING, vol. 65, no. 4, pp. 33–50, 2001, [Online]. Available: https://sid.ir/paper/600630/en

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