PURCHASE BEHAVIOR AND BRAND CHOICE DETERMINANTS

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ROTHE T.J.; LAMONT M.L.

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Journal Paper

Paper Information

Journal: JOURNAL OF RETAILING Year:1973 | Volume:49 | Issue:3 Page(s): 19-33

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Information Journal Paper

Title

PURCHASE BEHAVIOR AND BRAND CHOICE DETERMINANTS

Author(s)

ROTHE T.J. | LAMONT M.L. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

AN INVESTIGATION INTO FACTORS THAT AFFECT BRAND CHOICE USING FACTOR ANALYSIS APPROACH

References

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APA: Copy

ROTHE, T.J., & LAMONT, M.L.. (1973). PURCHASE BEHAVIOR AND BRAND CHOICE DETERMINANTS. JOURNAL OF RETAILING, 49(3), 19-33. SID. https://sid.ir/paper/603202/en

Vancouver: Copy

ROTHE T.J., LAMONT M.L.. PURCHASE BEHAVIOR AND BRAND CHOICE DETERMINANTS. JOURNAL OF RETAILING[Internet]. 1973;49(3):19-33. Available from: https://sid.ir/paper/603202/en

IEEE: Copy

T.J. ROTHE, and M.L. LAMONT, “PURCHASE BEHAVIOR AND BRAND CHOICE DETERMINANTS,” JOURNAL OF RETAILING, vol. 49, no. 3, pp. 19–33, 1973, [Online]. Available: https://sid.ir/paper/603202/en

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