SELF CONCEPT AND ADVERTISING EFFECTIVENESS: A CONCEPTUAL MODEL OF CONGRUENCY CONSPICUOUSNESS, AND RESPONSE MODE

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ZINKHAN G.M.; HONG J.W.

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Journal Paper

Paper Information

Journal: ADVANCES IN CONSUMER RESEARCH Year:1991 | Volume:18 | Issue:1 Page(s): 348-354

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Information Journal Paper

Title

SELF CONCEPT AND ADVERTISING EFFECTIVENESS: A CONCEPTUAL MODEL OF CONGRUENCY CONSPICUOUSNESS, AND RESPONSE MODE

Author(s)

ZINKHAN G.M. | HONG J.W. | Issue Writer Certificate

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Abstract

Cites

AN INVESTIGATION INTO FACTORS THAT AFFECT BRAND CHOICE USING FACTOR ANALYSIS APPROACH

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APA: Copy

ZINKHAN, G.M., & HONG, J.W.. (1991). SELF CONCEPT AND ADVERTISING EFFECTIVENESS: A CONCEPTUAL MODEL OF CONGRUENCY CONSPICUOUSNESS, AND RESPONSE MODE. ADVANCES IN CONSUMER RESEARCH, 18(1), 348-354. SID. https://sid.ir/paper/604133/en

Vancouver: Copy

ZINKHAN G.M., HONG J.W.. SELF CONCEPT AND ADVERTISING EFFECTIVENESS: A CONCEPTUAL MODEL OF CONGRUENCY CONSPICUOUSNESS, AND RESPONSE MODE. ADVANCES IN CONSUMER RESEARCH[Internet]. 1991;18(1):348-354. Available from: https://sid.ir/paper/604133/en

IEEE: Copy

G.M. ZINKHAN, and J.W. HONG, “SELF CONCEPT AND ADVERTISING EFFECTIVENESS: A CONCEPTUAL MODEL OF CONGRUENCY CONSPICUOUSNESS, AND RESPONSE MODE,” ADVANCES IN CONSUMER RESEARCH, vol. 18, no. 1, pp. 348–354, 1991, [Online]. Available: https://sid.ir/paper/604133/en

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