Information Journal Paper
APA:
CopyEHRENBERG, A.S.C., UNCLES, M.D., & GOODHARDT, G.J.. (2004). UNDERSTANDING BRAND PERFORMANCE MEASURES: USING DIRICHLET BENCHMARKS. JOURNAL OF BUSINESS RESEARCH, 57(12), 1307-1325. SID. https://sid.ir/paper/605398/en
Vancouver:
CopyEHRENBERG A.S.C., UNCLES M.D., GOODHARDT G.J.. UNDERSTANDING BRAND PERFORMANCE MEASURES: USING DIRICHLET BENCHMARKS. JOURNAL OF BUSINESS RESEARCH[Internet]. 2004;57(12):1307-1325. Available from: https://sid.ir/paper/605398/en
IEEE:
CopyA.S.C. EHRENBERG, M.D. UNCLES, and G.J. GOODHARDT, “UNDERSTANDING BRAND PERFORMANCE MEASURES: USING DIRICHLET BENCHMARKS,” JOURNAL OF BUSINESS RESEARCH, vol. 57, no. 12, pp. 1307–1325, 2004, [Online]. Available: https://sid.ir/paper/605398/en