EXPLORING THE SUCCESS FACTORS OF ECRM STRATEGIES IN PRACTICE

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CHEN QIMEI; CHEN H.M.

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Journal Paper

Paper Information

Journal: JOURNAL OF DATABASE MARKETING AND CUSTOMER STRATEGY MANAGEMENT Year:2004 | Volume:11 | Issue:4 Page(s): 333-343

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Information Journal Paper

Title

EXPLORING THE SUCCESS FACTORS OF ECRM STRATEGIES IN PRACTICE

Author(s)

CHEN QIMEI | CHEN H.M. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

ASSESSMENT OF CRITICAL FACTORS IN SUCCESSFUL IMPLEMENTATION OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN PRIVATE BANKING USING ANALYTIC HIERARCHY PROCESS MODEL
THE STRATEGY FORMULATION FOR CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM WITH BALANCE SCORE CARD APPROACH (CRM SCORE CARD) IN SAPCO COMPANY

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APA: Copy

CHEN, QIMEI, & CHEN, H.M.. (2004). EXPLORING THE SUCCESS FACTORS OF ECRM STRATEGIES IN PRACTICE. JOURNAL OF DATABASE MARKETING AND CUSTOMER STRATEGY MANAGEMENT, 11(4), 333-343. SID. https://sid.ir/paper/605493/en

Vancouver: Copy

CHEN QIMEI, CHEN H.M.. EXPLORING THE SUCCESS FACTORS OF ECRM STRATEGIES IN PRACTICE. JOURNAL OF DATABASE MARKETING AND CUSTOMER STRATEGY MANAGEMENT[Internet]. 2004;11(4):333-343. Available from: https://sid.ir/paper/605493/en

IEEE: Copy

QIMEI CHEN, and H.M. CHEN, “EXPLORING THE SUCCESS FACTORS OF ECRM STRATEGIES IN PRACTICE,” JOURNAL OF DATABASE MARKETING AND CUSTOMER STRATEGY MANAGEMENT, vol. 11, no. 4, pp. 333–343, 2004, [Online]. Available: https://sid.ir/paper/605493/en

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