MEASURING THE INTRUSIVENESS OF ADVERTISEMENTS: SCALE DEVELOPMENT AND VALIDATION

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LI H.; EDWARDS S.M.

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Journal Paper

Paper Information

Journal: JOURNAL OF ADVERTISING Year:2002 | Volume:31 | Issue:2 Page(s): 37-47

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Information Journal Paper

Title

MEASURING THE INTRUSIVENESS OF ADVERTISEMENTS: SCALE DEVELOPMENT AND VALIDATION

Author(s)

LI H. | EDWARDS S.M. | Issue Writer Certificate

Keywords

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Abstract

Cites

A PERCEPTUAL MEASURE OF MOBILE ADVERTISING USING FUZZY LINGUISTIC PREFERENCE RELATION

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APA: Copy

LI, H., & EDWARDS, S.M.. (2002). MEASURING THE INTRUSIVENESS OF ADVERTISEMENTS: SCALE DEVELOPMENT AND VALIDATION. JOURNAL OF ADVERTISING, 31(2), 37-47. SID. https://sid.ir/paper/607928/en

Vancouver: Copy

LI H., EDWARDS S.M.. MEASURING THE INTRUSIVENESS OF ADVERTISEMENTS: SCALE DEVELOPMENT AND VALIDATION. JOURNAL OF ADVERTISING[Internet]. 2002;31(2):37-47. Available from: https://sid.ir/paper/607928/en

IEEE: Copy

H. LI, and S.M. EDWARDS, “MEASURING THE INTRUSIVENESS OF ADVERTISEMENTS: SCALE DEVELOPMENT AND VALIDATION,” JOURNAL OF ADVERTISING, vol. 31, no. 2, pp. 37–47, 2002, [Online]. Available: https://sid.ir/paper/607928/en

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