Information Journal Paper
APA:
CopyREINARTZ, W.J., & KUMAR, V.. (2002). THE MISMANAGEMENT OF CUSTOMER LOYALTY. HARVARD BUSINESS REVIEW, 80(7), 4-12. SID. https://sid.ir/paper/608668/en
Vancouver:
CopyREINARTZ W.J., KUMAR V.. THE MISMANAGEMENT OF CUSTOMER LOYALTY. HARVARD BUSINESS REVIEW[Internet]. 2002;80(7):4-12. Available from: https://sid.ir/paper/608668/en
IEEE:
CopyW.J. REINARTZ, and V. KUMAR, “THE MISMANAGEMENT OF CUSTOMER LOYALTY,” HARVARD BUSINESS REVIEW, vol. 80, no. 7, pp. 4–12, 2002, [Online]. Available: https://sid.ir/paper/608668/en