Information Journal Paper
APA:
CopyMALLEY, L.. (1998). CAN LOYALTY SCHEMES REALLY BUILD LOYALTY?. MARKETING INTELLIGENCE AND PLANNING, 16(1), 47-55. SID. https://sid.ir/paper/608862/en
Vancouver:
CopyMALLEY L.. CAN LOYALTY SCHEMES REALLY BUILD LOYALTY?. MARKETING INTELLIGENCE AND PLANNING[Internet]. 1998;16(1):47-55. Available from: https://sid.ir/paper/608862/en
IEEE:
CopyL. MALLEY, “CAN LOYALTY SCHEMES REALLY BUILD LOYALTY?,” MARKETING INTELLIGENCE AND PLANNING, vol. 16, no. 1, pp. 47–55, 1998, [Online]. Available: https://sid.ir/paper/608862/en