Information Journal Paper
APA:
CopyHOWCROFT, B., & DURKIN, M.. (2003). EDITORIAL: EFFECTIVE MARKETING MANAGEMENT IN FINANCIAL SERVICES CONTEXT. JOURNAL OF MARKETING MANAGEMENT, 19(9-10), 911-914. SID. https://sid.ir/paper/609802/en
Vancouver:
CopyHOWCROFT B., DURKIN M.. EDITORIAL: EFFECTIVE MARKETING MANAGEMENT IN FINANCIAL SERVICES CONTEXT. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2003;19(9-10):911-914. Available from: https://sid.ir/paper/609802/en
IEEE:
CopyB. HOWCROFT, and M. DURKIN, “EDITORIAL: EFFECTIVE MARKETING MANAGEMENT IN FINANCIAL SERVICES CONTEXT,” JOURNAL OF MARKETING MANAGEMENT, vol. 19, no. 9-10, pp. 911–914, 2003, [Online]. Available: https://sid.ir/paper/609802/en