EFFECT OF WORD OF MOUTH ADVERTISING ON CONSUMER RISK TAKING

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WOODSIDE A.G.; DELOZIER M.W.

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Journal Paper

Paper Information

Journal: JOURNAL OF ADVERTISING Year:1976 | Volume:5 | Issue:4 Page(s): 12-19

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Information Journal Paper

Title

EFFECT OF WORD OF MOUTH ADVERTISING ON CONSUMER RISK TAKING

Author(s)

WOODSIDE A.G. | DELOZIER M.W. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

EXPLAINING THE RELATIONSHIP BETWEEN POSITIVE BEHAVIORAL OUTCOMES OF EMPLOYEES AND CUSTOMERS OF SELECTED BANKS

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APA: Copy

WOODSIDE, A.G., & DELOZIER, M.W.. (1976). EFFECT OF WORD OF MOUTH ADVERTISING ON CONSUMER RISK TAKING. JOURNAL OF ADVERTISING, 5(4), 12-19. SID. https://sid.ir/paper/614325/en

Vancouver: Copy

WOODSIDE A.G., DELOZIER M.W.. EFFECT OF WORD OF MOUTH ADVERTISING ON CONSUMER RISK TAKING. JOURNAL OF ADVERTISING[Internet]. 1976;5(4):12-19. Available from: https://sid.ir/paper/614325/en

IEEE: Copy

A.G. WOODSIDE, and M.W. DELOZIER, “EFFECT OF WORD OF MOUTH ADVERTISING ON CONSUMER RISK TAKING,” JOURNAL OF ADVERTISING, vol. 5, no. 4, pp. 12–19, 1976, [Online]. Available: https://sid.ir/paper/614325/en

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