Information Journal Paper
APA:
CopyHAENLEIN, M., & KAPLAN, A.M.. (2006). VALUING THE REAL OPTION OF ABANDONING UNPROFITABLE CUSTOMERS WHEN CALCULATING CUSTOMER LIFETIME VALUE. JOURNAL OF MARKETING, 70(3), 5-20. SID. https://sid.ir/paper/615320/en
Vancouver:
CopyHAENLEIN M., KAPLAN A.M.. VALUING THE REAL OPTION OF ABANDONING UNPROFITABLE CUSTOMERS WHEN CALCULATING CUSTOMER LIFETIME VALUE. JOURNAL OF MARKETING[Internet]. 2006;70(3):5-20. Available from: https://sid.ir/paper/615320/en
IEEE:
CopyM. HAENLEIN, and A.M. KAPLAN, “VALUING THE REAL OPTION OF ABANDONING UNPROFITABLE CUSTOMERS WHEN CALCULATING CUSTOMER LIFETIME VALUE,” JOURNAL OF MARKETING, vol. 70, no. 3, pp. 5–20, 2006, [Online]. Available: https://sid.ir/paper/615320/en