Information Journal Paper
APA:
CopyPHARR, J.M.. (2005). SYNTHESIZING COO RESEARCH FROM THE LAST DECADE: IS THE CONCEPT STILL SALIENT IN AN ERA OF GLOBAL BRANDS?. JOURNAL OF MARKETING THEORY AND PRACTICE, 13(4), 34-45. SID. https://sid.ir/paper/616830/en
Vancouver:
CopyPHARR J.M.. SYNTHESIZING COO RESEARCH FROM THE LAST DECADE: IS THE CONCEPT STILL SALIENT IN AN ERA OF GLOBAL BRANDS?. JOURNAL OF MARKETING THEORY AND PRACTICE[Internet]. 2005;13(4):34-45. Available from: https://sid.ir/paper/616830/en
IEEE:
CopyJ.M. PHARR, “SYNTHESIZING COO RESEARCH FROM THE LAST DECADE: IS THE CONCEPT STILL SALIENT IN AN ERA OF GLOBAL BRANDS?,” JOURNAL OF MARKETING THEORY AND PRACTICE, vol. 13, no. 4, pp. 34–45, 2005, [Online]. Available: https://sid.ir/paper/616830/en