CREATIVE DETERMINANTS OF VIRAL VIDEO VIEWING

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SOUTHGATE D.; WESTOBY N.; PAGE G.

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Journal Paper

Paper Information

Journal: JOURNAL OF ADVERTISING Year:2010 | Volume:29 | Issue:3 Page(s): 349-368

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Information Journal Paper

Title

CREATIVE DETERMINANTS OF VIRAL VIDEO VIEWING

Author(s)

SOUTHGATE D. | WESTOBY N. | PAGE G. | Issue Writer Certificate

Keywords

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Abstract

Cites

EXAMINING VIRAL AD’S ATTRIBUTES AND THE CAUSE OF ITS SPREAD ON THE INTERNET

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APA: Copy

SOUTHGATE, D., WESTOBY, N., & PAGE, G.. (2010). CREATIVE DETERMINANTS OF VIRAL VIDEO VIEWING. JOURNAL OF ADVERTISING, 29(3), 349-368. SID. https://sid.ir/paper/618092/en

Vancouver: Copy

SOUTHGATE D., WESTOBY N., PAGE G.. CREATIVE DETERMINANTS OF VIRAL VIDEO VIEWING. JOURNAL OF ADVERTISING[Internet]. 2010;29(3):349-368. Available from: https://sid.ir/paper/618092/en

IEEE: Copy

D. SOUTHGATE, N. WESTOBY, and G. PAGE, “CREATIVE DETERMINANTS OF VIRAL VIDEO VIEWING,” JOURNAL OF ADVERTISING, vol. 29, no. 3, pp. 349–368, 2010, [Online]. Available: https://sid.ir/paper/618092/en

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