Information Journal Paper
APA:
CopyCALANTONE, R.J., & COOPER, R.G.. (1981). NEW PRODUCT SCENARIOS: PROSPECTS FOR SUCCESS. JOURNAL OF MARKETING, 45(2), 48-60. SID. https://sid.ir/paper/618371/en
Vancouver:
CopyCALANTONE R.J., COOPER R.G.. NEW PRODUCT SCENARIOS: PROSPECTS FOR SUCCESS. JOURNAL OF MARKETING[Internet]. 1981;45(2):48-60. Available from: https://sid.ir/paper/618371/en
IEEE:
CopyR.J. CALANTONE, and R.G. COOPER, “NEW PRODUCT SCENARIOS: PROSPECTS FOR SUCCESS,” JOURNAL OF MARKETING, vol. 45, no. 2, pp. 48–60, 1981, [Online]. Available: https://sid.ir/paper/618371/en