THE CHAIN OF EFFECTS FROM BRAND TRUST AND BRAND AFFECT TO BRAND PERFORMANCE: THE ROLE OF BRAND LOYALTY

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CHAUDHURI A.; HOLLBROOK M.B.

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING Year:2001 | Volume:65 | Issue:2 Page(s): 81-93

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Information Journal Paper

Title

THE CHAIN OF EFFECTS FROM BRAND TRUST AND BRAND AFFECT TO BRAND PERFORMANCE: THE ROLE OF BRAND LOYALTY

Author(s)

CHAUDHURI A. | HOLLBROOK M.B. | Issue Writer Certificate

Keywords

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Abstract

Cites

AN ANALYSIS THE IMPACT OF BRAND ORIENTATION ON BRAND PERFORMANCE AND CORPORATE’S FINANCIAL PERFORMANCE (CASE STUDY: ACTIVE CORPORATE’S IN AHWAS’ INDUSTRIAL ESTATES)
DEVELOPING A MODEL TO EXAMINE THE RELATIONSHIP BETWEEN CUSTOMER-BASED BRAND EQUITY AND BRAND MARKET PERFORMANCE: THE CASE OF DAIRY PRODUCTS BRANDS IN TEHRAN MARKET
IMPACT OF CONSUMER SOCIAL RESPONSIBILITY AND BRAND SOCIAL RESPONSIBILITY IMAGE ON BRAND LOYALTY

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APA: Copy

CHAUDHURI, A., & HOLLBROOK, M.B.. (2001). THE CHAIN OF EFFECTS FROM BRAND TRUST AND BRAND AFFECT TO BRAND PERFORMANCE: THE ROLE OF BRAND LOYALTY. JOURNAL OF MARKETING, 65(2), 81-93. SID. https://sid.ir/paper/618392/en

Vancouver: Copy

CHAUDHURI A., HOLLBROOK M.B.. THE CHAIN OF EFFECTS FROM BRAND TRUST AND BRAND AFFECT TO BRAND PERFORMANCE: THE ROLE OF BRAND LOYALTY. JOURNAL OF MARKETING[Internet]. 2001;65(2):81-93. Available from: https://sid.ir/paper/618392/en

IEEE: Copy

A. CHAUDHURI, and M.B. HOLLBROOK, “THE CHAIN OF EFFECTS FROM BRAND TRUST AND BRAND AFFECT TO BRAND PERFORMANCE: THE ROLE OF BRAND LOYALTY,” JOURNAL OF MARKETING, vol. 65, no. 2, pp. 81–93, 2001, [Online]. Available: https://sid.ir/paper/618392/en

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