MODELING CUSTOMER LIFETIME VALUE

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GUPTA S.; HANSSENS D.

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Journal Paper

Paper Information

Journal: JOURNAL OF SERVICE RESEARCH Year:2006 | Volume:9 | Issue:2 Page(s): 139-155

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Information Journal Paper

Title

MODELING CUSTOMER LIFETIME VALUE

Author(s)

GUPTA S. | HANSSENS D. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

AN EMPIRICAL ANALYSIS TO DESIGN ENHANCED CUSTOMER LIFETIME VALUE BASED ON CUSTOMER LOYALTY: EVIDENCES FROM IRANIAN BANKING SECTOR
INTEGRATING AHP AND DATA MINING FOR EFFECTIVE RETAILER SEGMENTATION BASED ON RETAILER LIFETIME VALUE

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APA: Copy

GUPTA, S., & HANSSENS, D.. (2006). MODELING CUSTOMER LIFETIME VALUE. JOURNAL OF SERVICE RESEARCH, 9(2), 139-155. SID. https://sid.ir/paper/620516/en

Vancouver: Copy

GUPTA S., HANSSENS D.. MODELING CUSTOMER LIFETIME VALUE. JOURNAL OF SERVICE RESEARCH[Internet]. 2006;9(2):139-155. Available from: https://sid.ir/paper/620516/en

IEEE: Copy

S. GUPTA, and D. HANSSENS, “MODELING CUSTOMER LIFETIME VALUE,” JOURNAL OF SERVICE RESEARCH, vol. 9, no. 2, pp. 139–155, 2006, [Online]. Available: https://sid.ir/paper/620516/en

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