Information Journal Paper
APA:
CopySTEWART, D.W., & PAVLOU, P.A.. (2002). FROM CONSUMER RESPONSE TO ACTIVE CONSUMER: MEASURING THE EFFECTIVENESS OF INTERACTIVE MEDIA. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 30(4), 213-225. SID. https://sid.ir/paper/628405/en
Vancouver:
CopySTEWART D.W., PAVLOU P.A.. FROM CONSUMER RESPONSE TO ACTIVE CONSUMER: MEASURING THE EFFECTIVENESS OF INTERACTIVE MEDIA. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE[Internet]. 2002;30(4):213-225. Available from: https://sid.ir/paper/628405/en
IEEE:
CopyD.W. STEWART, and P.A. PAVLOU, “FROM CONSUMER RESPONSE TO ACTIVE CONSUMER: MEASURING THE EFFECTIVENESS OF INTERACTIVE MEDIA,” JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, vol. 30, no. 4, pp. 213–225, 2002, [Online]. Available: https://sid.ir/paper/628405/en