WHAT INDUCES ONLINE LOYALTY? ONLINE VERSUS OFFLINE BRAND IMAGES

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KWON WI SUK; SHARRON J. LENNON

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Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS RESEARCH Year:2009 | Volume:62 | Issue:5 Page(s): 557-564

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Information Journal Paper

Title

WHAT INDUCES ONLINE LOYALTY? ONLINE VERSUS OFFLINE BRAND IMAGES

Author(s)

KWON WI SUK | SHARRON J. LENNON | Issue Writer Certificate

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Abstract

Cites

THE IMPACT OF BRAND EQUITY ON CONSUMER LOYALTY

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APA: Copy

KWON, WI SUK, & SHARRON J., LENNON. (2009). WHAT INDUCES ONLINE LOYALTY? ONLINE VERSUS OFFLINE BRAND IMAGES. JOURNAL OF BUSINESS RESEARCH, 62(5), 557-564. SID. https://sid.ir/paper/638072/en

Vancouver: Copy

KWON WI SUK, SHARRON J. LENNON. WHAT INDUCES ONLINE LOYALTY? ONLINE VERSUS OFFLINE BRAND IMAGES. JOURNAL OF BUSINESS RESEARCH[Internet]. 2009;62(5):557-564. Available from: https://sid.ir/paper/638072/en

IEEE: Copy

WI SUK KWON, and LENNON SHARRON J., “WHAT INDUCES ONLINE LOYALTY? ONLINE VERSUS OFFLINE BRAND IMAGES,” JOURNAL OF BUSINESS RESEARCH, vol. 62, no. 5, pp. 557–564, 2009, [Online]. Available: https://sid.ir/paper/638072/en

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