Information Journal Paper
APA:
CopyRUSET, R.T., LEMON, K.N., & ZEITHAML, V.. (2004). RETURN ON MARKETING: USING CUSTOMER EQUITY TO FOCUS MARKETING STRATEGY. JOURNAL OF MARKETING, 68(1), 109-127. SID. https://sid.ir/paper/642356/en
Vancouver:
CopyRUSET R.T., LEMON K.N., ZEITHAML V.. RETURN ON MARKETING: USING CUSTOMER EQUITY TO FOCUS MARKETING STRATEGY. JOURNAL OF MARKETING[Internet]. 2004;68(1):109-127. Available from: https://sid.ir/paper/642356/en
IEEE:
CopyR.T. RUSET, K.N. LEMON, and V. ZEITHAML, “RETURN ON MARKETING: USING CUSTOMER EQUITY TO FOCUS MARKETING STRATEGY,” JOURNAL OF MARKETING, vol. 68, no. 1, pp. 109–127, 2004, [Online]. Available: https://sid.ir/paper/642356/en