THE IMPACT OF MARKET AND ORGANISATIONAL CHALLENGES ON MARKETING STRATEGY DECISION-MAKING: A QUALITATIVE INVESTIGATION OF THE BUSINESS-TO-BUSINESS SECTOR

JARRATT, D., & FAYED, R.. (2001). THE IMPACT OF MARKET AND ORGANISATIONAL CHALLENGES ON MARKETING STRATEGY DECISION-MAKING: A QUALITATIVE INVESTIGATION OF THE BUSINESS-TO-BUSINESS SECTOR. JOURNAL OF BUSINESS RESEARCH, 51(-), 61-72. SID. https://sid.ir/paper/645494/en

JARRATT D., FAYED R.. THE IMPACT OF MARKET AND ORGANISATIONAL CHALLENGES ON MARKETING STRATEGY DECISION-MAKING: A QUALITATIVE INVESTIGATION OF THE BUSINESS-TO-BUSINESS SECTOR. JOURNAL OF BUSINESS RESEARCH[Internet]. 2001;51(-):61-72. Available from: https://sid.ir/paper/645494/en

D. JARRATT, and R. FAYED, “THE IMPACT OF MARKET AND ORGANISATIONAL CHALLENGES ON MARKETING STRATEGY DECISION-MAKING: A QUALITATIVE INVESTIGATION OF THE BUSINESS-TO-BUSINESS SECTOR,” JOURNAL OF BUSINESS RESEARCH, vol. 51, no. -, pp. 61–72, 2001, [Online]. Available: https://sid.ir/paper/645494/en